Omnichannel is a marketing approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a brick and mortar store. We all realize that our consumers are shopping our online stores, calling in for prices, Facebooking us, and even going the more mainstream route of Toyota.com. With all that going on before they even think about coming into the dealership, what can we do to ensure they have integrated experience with your dealership?

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The biggest challenge for implementing Omnichannel marketing right is getting the tools that you need to create a one on one personalized experience. 

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The Portland Region would like to help!

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1. Every month, this site will be updated to reflect the most current marketing plan the Region and Nation has. We will send you an email reminder to log in and share with your team.

2. Within this site, you will find the tools you’ll need to create a seamless experience for your guests.

   1. What’s Happening Now – Current Offers

   2. Omnichannel Experience – Tell us what you want to market and opt in to Region and National Offers

   3. Current Contests & Incentives – See the latest incentive & opt in to contests

   4. Marketing Support – download banner ads for current promotions

 

Now, it’s your turn!

1. Communicate - Feel free to share this site with your team so they’re in the know...Receptionists, BDC team, ASMs are a must!

2. Your Service Landing Page – Post the same offers! Banner ads are available to download!

3. OCPe/OCPo – Have you connected with your OCP rep? Are your Service OnDemand email campaigns built?

4. Are you an SEM dealership? – Get in touch with your Digital Manager, let him know what you’re marketing every month